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eCommerce Administrator

XMusic is home to Ireland’s largest selection of musical instruments – guitars, basses, amplifiers, keyboards, drums & percussion, microphones, headphones and DJ gear, stage lighting, PA systems, recording, studio monitors and interfaces, folk instruments and accessories and much much more.

Our retail store is located on Robin Hood Rd, behind the Red Cow Hotel. Our online store XMusic.ie offers the quickest and easiest way to find all the gear you need in one place.

If you are passionate about music/audio gear and eCommerce, send your CV and Cover letter to info@xmusic.ie, with ‘eCommerce’ in the subject line.

 

Summary of role
Generate and update website content (products, content, promotions)
Plan, define and implement website changes and functional improvements
Maintain and update the online marketing plan for the website
Monitor key performance indicators on the website and develop plans to improve them

Key Experience
Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
Understanding of order management/customer fulfilment in an e-commerce context
Experience using packages like Excel and Photoshop
Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
Familiar with data management
Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
Experience of WooCommerce/WordPress would be a plus
Experience or knowledge of Musical instruments and/or audio equipment is preferable

 

Detailed responsibilities would include:
Website
Update product information and content on the website
Create banners, images, promotions etc for display on the website (using products like Photoshop)
Update content managed areas (copy & artwork)
Manage website configuration & parameters (eg payment options, stock management)
Investigate and report any operational/technical issues arising
Scope and document ongoing website functional projects /improvements
Test and deploy functional projects /improvements
Liaise with e-commerce agency regarding the day to day management of the website
Liaise with internal resources regarding the day to day management of the website
Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing
Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
Liaise in-house teams to implement and support campaigns
Investigate, evaluate and assess new ways of generating additional traffic/orders
Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)

Measurement
To meet and exceed all agreed performance objectives (sales, conversions, engagement)
Continuous improvement of customer satisfaction
Maintaining an excellent level of service to the business